IBM® Lotus® Web Content Management 7.0 helps deliver rich and dynamic Web sites. It combines the essential ingredients needed to deliver an exceptional online experience, including capabilities to help you:
* Create a compelling Web site that captivates audiences to keep coming back for more information
* Engage you audiences for a better conversion rate
* Leverage a platform that strategically positions for growth
* Ease the pain for content contributors (casual, frequent, or expert)
* Deliver personalized and targeted content and data to customer segments
* Make it easy for visitors to find information on the Web site
* Use a set of capabilities that streamlines content management and delivery
* Derive higher business value by optimizing and measuring effectiveness of online presence
* Analyze Web site user behavior to optimize delivery of relevant content
