IBM is moving itself and its clients well beyond social media into a new era of collaboration, insight sharing, and lead generation it calls social business.
It takes extraordinary chutzpah to promote a vision before it can be fully realized by your audience, let alone your company. IBM did just that in 1997 when it introduced the notion of e-business. Fourteen years later, it is doing it again with a concept they call social business. Given its prescience about e-business, a concept that radically transformed how companies buy and sell their products, it is hard to dismiss their latest idée fixe.
via Move Over Social Media; Here Comes Social Business | Fast Company.
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I am a CyberSecurity specialist, solutions architect, blogger, twitterer working for a state of the art and innovative technology company. My main responsibilities are to help enterprises protect their data and systems of engagement from unlawful breaches into their network and endpoints. Okay, that was a bit over the top, so to net this out, just think of a cyber cop protecting your perimeter and securing your entryways into your systems.
Much of my spare time is spent trying to get a balanced life. Taking the time away from work and just enjoy life. Keeping my mind and body fit by running Spartan Races. Spending time with family and friends. Eating a balance diet..yada yada yada...and living the dream.
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