The emergence of Social Media has transformed how people, and brands, use the web. Crucially, it has also transformed how people and brands interact on the web. Brands that were early adopters and first movers on platforms like Facebook and Twitter were able to stake out a position as thought-leaders and some were able to leverage that in order to drive business-building initiatives.
Even though Social Media is still in its relative infancy, it has matured. For many brands, that first-mover advantage has disappeared. For other brands misuse or mismanagement has led to a feeling of disillusionment. We’ve reached an inflection point within the industry and several forward thinking agencies and brands are shaping the future of how brands and their various constituents will engage and interact in digital spaces. People like Joe Pulizzi of the Content Marketing Institute, Amber Naslund of Radian6, Azeem Azhar of PeerIndex and Kris Duggan of Badgeville are some of these leaders