Why IBM?

Why IBM?  What separates us from the rest are the  real differentiation we have is that by informing decision-makers across the organization, by engaging them in improving the business outcomes and aligning them with consistent objectives, that’s what we are all about. What sets IBM apart is our full range of capabilities and a consistent view of trusted information across the organization. So we are not fragmented by function or segment or data stores, we are unified across the organization, common dimensions and all that stuff is shared across the organization for a consistent view of what’s important.

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