How colleges use, misuse social media to reach students – CNN.com

It was a joyous day for Lucie Fink when she received her acceptance letter from Johns Hopkins University.

Like most prospective students, she wanted to know exactly what she was getting into before she made her decision between schools. The shiny pamphlets were all fine, but Fink really needed to hear more about the school from the students.

So she went to the Web to get her answers. There she came across student-produced videos and blog entries, along with posts in a Facebook group for accepted students.

 

 

via How colleges use, misuse social media to reach students – CNN.com.

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