I recently caught up with IBM’s Vice President of Social Business Evangelism, Sandy Carter. Her latest book is called Get Bold: Using Social Media to Create a New Type of Social Business. In this role, she is responsible for helping to set the direction for IBM’s Social Business initiative. In 2011, Women in Technology inducted Ms. Carter into their Hall of Fame for the impact she had on the social media and Social Business marketplace. You can read her blog or follow her on Twitter @sandy_carter. In this interview, Sandy talks about what social business is, how to build a social strategy, measuring a successful campaign, and more.
Published by CyberDude
I am a CyberSecurity specialist, solutions architect, blogger, twitterer working for a state of the art and innovative technology company. My main responsibilities are to help enterprises protect their data and systems of engagement from unlawful breaches into their network and endpoints. Okay, that was a bit over the top, so to net this out, just think of a cyber cop protecting your perimeter and securing your entryways into your systems. Much of my spare time is spent trying to get a balanced life. Taking the time away from work and just enjoy life. Keeping my mind and body fit by running Spartan Races. Spending time with family and friends. Eating a balance diet..yada yada yada...and living the dream. View all posts by CyberDude