Social tech in biz more than collaboration – ZDNet Asia News

In an e-mail interview with ZDNet Asia, Benjamin Gauthey, Microsoft’s digital marketing lead for the Asia-Pacific region, said integrating social computing tools into an organization’s internal communication processes can help address core business challenges.

With such tools, leaders will have more ways to connect, while employees can become advocates as well as locate knowledge and expertise, he explained.

via Social tech in biz more than collaboration – ZDNet Asia News.

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