Alistair Rennie: Social Networking is a Business Imperative

The data is clear: social business propels results. Fifty seven percent of companies who invest in social business outperform their peers. They see real business value, whether it’s a 25% increase in business or a 20% drop in the time it takes to manage projects.

Social business is no longer “nice to do,” it’s a necessity to survive today’s volatile business climate. But many are still asking, “What does social business really mean?”

via Alistair Rennie: Social Networking is a Business Imperative.

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