IBM Viewpoints – March 6, 2012

Capturing the Small and Midsize Business Opportunity
Small and midsize businesses (SMBs) are an underestimated economic force. Employing more than 90% of the worldwide workforce and comprising most of the global GDP, they’re the engines of growth in the global economy. SMBs are predicted to invest around $280 billion in IT and communications technology this year.

To capture the SMB business opportunity, IBM is helping companies make better use of analytics, mobility and cloud solutions to improve their decision-making and operate more efficiency.

IBM’s Viewpoint
Here’s how you can join the conversation about capturing the SMB market:

— Emerging markets such as Africa and India represent a significant SMB growth opportunity, as clients expand their operations and seek support as they embrace technologies previously available to large enterprises.

— SMBs want to capitalize on cloud computing through innovation, stronger customer relationships and faster time to market. IBM is working with more than 1,000 business partners on cloud projects and enabling them to integrate with the IBM SmartCloud.

— IBM is providing tools and resources to help SMBs attract new customers, grow revenues and maintain profitability. For example, they’re looking to IBM and our business partners to automate business processes and develop the social media skills needed to build stronger client relationships.

What They’re Saying
— AllThingsD discusses why IBM is providing $1 billion in small business financing for cloud and analytics technology.

— eWeek highlights how the Cherry Central Cooperative, a small Michigan-based agricultural cooperative, is using IBM analytics technology to ensure the safety of produce.

— ZDNet examines how LaVan & Neidenberg turned to IBM analytics software and Business Partner Zobrist Consulting to improve claims processing and grow revenue.

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