The data is clear: social business propels results. Fifty seven percent of companies who invest in social business outperform their peers. They see real business value, whether it’s a 25% increase in business or a 20% drop in the time it takes to manage projects.
Social business is no longer “nice to do,” it’s a necessity to survive today’s volatile business climate. But many are still asking, “What does social business really mean?”
via Alistair Rennie: Social Networking is a Business Imperative.
Improving the way we work isn’t about working harder – it’s about working smarter.
In the past decade, the workplace has undergone a radical transformation. We’ve all seen a generational shift in work styles, and the rate of change has been dizzying. As a new generation of social media-savvy workers and students has emerged, social networking tools are quickly becoming a staple in the enterprise. With the cultural embrace of everything social, how can companies benefit from adopting a social workplace?
Despite some management efforts to squash social software use at work, the real story is that more than half of US workers use social media for business purposes at least once per week, according to technology analyst firm IDC.
via Embracing ‘social business’ in your workplace – The Express Tribune.
The era of social business is here and it is becoming clear just how transformative it will be.
But many are still asking, “What does social business really mean?”
Companies are increasingly adopting social media technologies, using Facebook to reach out to customers or YouTube to demonstrate new products. These are good first steps, but there is so much more that “social” has to offer. Social media is just one dimension of today’s social business.
via More Than Facebook: The Time Is Right For Social Business – Forbes.
In an e-mail interview with ZDNet Asia, Benjamin Gauthey, Microsoft’s digital marketing lead for the Asia-Pacific region, said integrating social computing tools into an organization’s internal communication processes can help address core business challenges.
With such tools, leaders will have more ways to connect, while employees can become advocates as well as locate knowledge and expertise, he explained.
via Social tech in biz more than collaboration – ZDNet Asia News.
I recently caught up with IBM’s Vice President of Social Business Evangelism, Sandy Carter. Her latest book is called Get Bold: Using Social Media to Create a New Type of Social Business. In this role, she is responsible for helping to set the direction for IBM’s Social Business initiative. In 2011, Women in Technology inducted Ms. Carter into their Hall of Fame for the impact she had on the social media and Social Business marketplace. You can read her blog or follow her on Twitter @sandy_carter. In this interview, Sandy talks about what social business is, how to build a social strategy, measuring a successful campaign, and more.
via How to Build a Social Business – Forbes.
The news that America now has more cell phone subscribers than people doesn’t surprise documentary filmmaker Tiffany Shlain.
“There’s 5 billion cell phones on the planet, but only 2 billion people online,” said the director, whose new film “Connected” explores our increasing dependence on the electronic devices we carry.
via Filmmaker explores pros, cons of being ‘Connected’ – CNN.com.