I recently caught up with IBM’s Vice President of Social Business Evangelism, Sandy Carter. Her latest book is called Get Bold: Using Social Media to Create a New Type of Social Business. In this role, she is responsible for helping to set the direction for IBM’s Social Business initiative. In 2011, Women in Technology inducted Ms. Carter into their Hall of Fame for the impact she had on the social media and Social Business marketplace. You can read her blog or follow her on Twitter @sandy_carter. In this interview, Sandy talks about what social business is, how to build a social strategy, measuring a successful campaign, and more.