The Social Media Publisher for Web Content Manager is an extension to Web Content Manager that allows businesses to promote their web content on social networks, as well as provide some basic statistics about the promoted content.
International Business Machines Corp. (IBM), the largest computer services provider, has bolstered its social networking tool for companies by integrating e-mail and adding a news feed with Twitter Inc. and Facebook Inc. (FB)
The enhanced product, called Connections, enables streaming from social networks alongside business capabilities, such as document authorization, reporting expenses and reviewing e- mails, IBM said in a statement today. The Armonk, New York-based company is also adding more tools to the mobile version of the service, including location tracking, said Alistair Rennie, general manager of social business.
The era of social business is here and it is becoming clear just how transformative it will be.
But many are still asking, “What does social business really mean?”
Companies are increasingly adopting social media technologies, using Facebook to reach out to customers or YouTube to demonstrate new products. These are good first steps, but there is so much more that “social” has to offer. Social media is just one dimension of today’s social business.
Twitter, Quora, Facebook: It’s never been easier to build a personal brand. It’s never been easier to mess it up, either. Here’s how to toot your horn – without becoming yesterday’s news.
Call it “Occupy Facebook.” Or, perhaps, “UnOccupy Facebook.”
Thought I’d share an email that my colleague at IBM shared to the rest of our team regarding Web 2.0 and the impact social media is having today and in our future at enterprises across the globe. Thanks to Heidi Grosch for this content I’m sharing below and for her insightful point of view.
Good Morning –
Over the weekend I stumbled across this after FINALLY watching the Social Network and becoming more intrigued with the social hierarchy psychology that initially sparked Mark Z. into thinking social media was a good idea. I was impressed with his thought process as portrayed in the movie so I ran straight to my laptop to see what was on his FB page – and found the video below.
The movement is fairly interesting as FB began in Universities after I had graduated, but I can remember my cousins and brother (3 yrs younger) talking about Facebook – and only having access at the university level – at the time you had to have an email address ending in .edu of specific U’s. Since then, in a short 7 years (since I heard about my family’s use of FB) it has become the major social media outlet that is today. Quite quick for any industry to blossom, grow, and again intermediate maturity (ref video below).
While executives may be pushing you away from “Social” and “Facebook” ideas, I have to say the industry is changing and those execs who are not willing to embrace this will find themselves behind with the onset of the mass exodus of baby boomers from the corporate world in alignment with the on-boarding of Millenniums, who prefer immediate communication means (i.e. txting and FB) to conversations and emails.
The interview is pretty long but definitely worth the time as it provides great insight into the development of social media from the ground up as well as what Mark believes is coming next in the ‘movement’. Take a look if you get a chance; pleasantly entertaining, educational and insightful (especially if you have kids in HS or College and are wondering what the world is going to look like in the next 10 yrs. and were a little confused – but intrigued – when you were at the apple store buying their holiday present and the clerk was able to check you out while you were still in line – using an iphone instead of a cash register).
Take a look.
Web 2.0 Summit 2010: A Conversation with Mark Zuckerberg
NEW YORK (Reuters) – A colleague I just met at work has invited me to be their friend on Facebook. I don’t want to offend them, but nor do I want to share my candid photos and lousy Scrabble scores with someone I hardly know.
Can I ignore their invite?
“Can I be your friend?” might work as an ice-breaker among small children, but it’s not a question you hear often between adults, at least not outside of Las Vegas.
Friendship, it is generally understood, is a relationship that evolves through shared interests, common experiences and a primeval need to share your neighbor’s power tools.
Yet for many people, Facebook permits a return to the simplicity of the schoolyard.