In 2012, the shipment of smartphones and tablets is expected to exceed that of traditional personal computers, including laptops. Organizations want to take advantage of mobile devices to provide access to their internal systems and processes for employees, as well as to enable easier purchasing and support services for their customers.
Today IBM announced some important enhancements to its Mobile strategy for supporting customers looking to grow and transform their businesses, whether they are B2C, B2B, or B2E.
This document provides a list of frequently asked questions (FAQs) about the IBM Connections Mobile native application for Android, BlackBerry, and iOS. The list will likely be added to in the future so check back.
Holiday Shopping Goes Mobile
On the eve of Black Friday and Cyber Monday, 2011 is expected to be the year of the mobile holiday shopper as more consumers are expected to make their purchases via an iPad, Android phone and other devices. A recent IBM analytics benchmark projects that online holiday shopping in November will grow as much as 15 percent (versus 3.9 percent in November 2010) — and many of those shoppers will make their purchases using a mobile device.
IBM’s key predictions for the November holiday shopping season include:
— The Mobile Impact: A record number of consumers will shop from their mobile devices. October 2011 figures state that 10.7 percent of people who logged onto a retailer’s site used a mobile device, up from 4.2 percent the year before. Additionally, sales transactions from mobile devices are growing, reaching a high of 9.6 percent in October 2011, up from 3.4 percent in October 2010.
— The iPad Factor: The iPad will dominate holiday sales over other mobile devices. This trend is based on October 2011 figures where 6.8 percent of consumers shopping on an iPad made a purchase as compared to the overall mobile device purchase rate of 3.6 percent.
— The Facebook Factor: The vast majority of social shopping will continue to come from Facebook, which in October accounted for 77 percent of all traffic from social sites.
What They’re Saying
In a report on Fox Business, IBM Smarter Commerce Chief Strategy Officer John Squire discusses increasing consumer interest in using mobile devices to shop for holiday gifts http://ibm.co/rwtNqU
A MarketWatch article suggests that 2011 will be the year of the mobile shopper http://ibm.co/tratiL
Join the conversation on Twitter
#smartercommerce #ibmbenchmark #holidayretail
Since its inception, the wireless and mobile industry has gone through a myriad of changes. Even as the market approaches maturity in some regions, the evolution of the marketplace is continuing to take place with smartphones and tablets increasing mobile data use and application consumption. Business models are maturing and the metrics that drive the industry are changing.
With today’s news, IBM is delivering its industry leading Connections social networking software for mobile devices. Customers can easily download the software from all major app stores including Android, Apple, and BlackBerry, and gain immediate access to blogs, employee data, status updates, wikis, as well as share files, videos and photos.
As part of today’s news, IBM also is helping IT administrators simplify the management of corporate and personal data on employee devices.
With more companies allowing employees to use their own device for work, the time and management of securing personal data was becoming a burden to IT administrators. A new IBM collaboration software “partial wipe” capability for Apple iOS devices allows IT administrators to wipe only the confidential company data from the device while preserving a worker’s personal email, photos, videos, and games.
This article is intended for IBM Lotus iNotes customers who want secure, remote access to enterprise Lotus iNotes servers from devices such as personal digital assistants (PDAs), laptops, or workstations that require access outside the bounds of their corporate intranet. You can accomplish this in two ways with Lotus Mobile Connect.